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Unlocking Strategic IT Success: Navigating Market Research and Vendor Evaluation with TBaaS



Market Research and Vendor Evaluation

The amount of market and technology research and vendor evaluations involved in operationalizing IT initiatives will depend on the specific initiative and the organization's goals and resources. However, it is generally important to conduct market and technology research and evaluate vendors as part of the planning and implementation process.


Market and technology research can help IT organizations identify emerging trends, new technologies, and potential challenges and opportunities related to the IT initiative. By staying up-to-date on the latest developments in the market and technology landscape, IT organizations can make informed decisions about the best approach to operationalizing their initiatives.


Vendor evaluations can also play a critical role in operationalizing IT initiatives, particularly when an organization needs to acquire new technologies or services to support the initiative. Evaluating potential vendors can help IT organizations identify the best solutions to meet their specific needs, compare the features and capabilities of different options, and ensure that the chosen vendor can provide reliable support and maintenance.


Overall, while the amount of market and technology research and vendor evaluations required may vary, they are essential components of effective IT initiative operationalization. By conducting these activities, IT organizations can ensure that their initiatives are built on a solid foundation of knowledge and the best available solutions to meet their specific needs.


Common challenges IT Organizations experience when doing their own market & technology research as well as vendor evaluations


IT organizations may experience a variety of challenges when conducting their own market and technology research, as well as unguided vendor evaluations. Here are some of the most common challenges:


  1. Lack of expertise: Conducting market and technology research, as well as vendor evaluations, can require specific expertise that may not be available within the IT organization. For example, evaluating the technical capabilities of different vendors may require deep knowledge of specific technologies. In such cases, IT organizations may need to engage external experts or consultants to help with the evaluation process.

  2. Limited resources: Conducting market and technology research and vendor evaluations can be time-consuming and resource-intensive. IT organizations may struggle to allocate the necessary resources to conduct comprehensive evaluations, especially if they are already managing a heavy workload.

  3. Limited access to information: Access to accurate and up-to-date information on technology trends and vendor capabilities can be a challenge. Some vendors may not disclose certain information, while others may provide conflicting information or make it difficult to compare different offerings.

  4. Bias: Bias can also be a challenge when conducting market and technology research, as well as vendor evaluations. IT organizations may have preconceived notions about certain technologies or vendors, or may be influenced by personal relationships or past experiences.

  5. Changing market conditions: The technology landscape is constantly evolving, and market conditions can change rapidly. Conducting market and technology research and vendor evaluations requires staying up to date with the latest developments, which can be a challenge for busy IT organizations. 

To overcome these challenges, IT organizations can leverage external experts or consultants, allocate sufficient resources to the evaluation process, and establish clear evaluation criteria to minimize the impact of bias. Additionally, staying up-to-date on market developments and trends can help IT organizations stay ahead of the curve and make more informed decisions.

How can companies benefit from a TBaaS (Technology-Brokerage-as-a-Service) solution when operationalizing IT initiatives?


Technology-Brokerage-as-a-Service (TBaaS) solutions can offer several benefits to companies when operationalizing IT initiatives. Here are a few ways that companies can benefit from TBaaS:

  1. Access to expertise: TBaaS providers typically have extensive knowledge and expertise in the technology landscape. This expertise can be valuable when conducting market and technology research, evaluating vendors, and making informed decisions about which solutions to implement.

  2. Time and resource savings: Conducting market and technology research, as well as vendor evaluations, can be time-consuming and resource-intensive. By leveraging a TBaaS provider, companies can save time and resources by relying on the provider's expertise and pre-existing research.

  3. Objective evaluations: TBaaS providers can provide objective evaluations of different vendors and technologies, helping companies to make more informed decisions. Because TBaaS providers are not tied to any specific vendor or technology, they can provide unbiased assessments that take into account the company's specific needs.

  4. Cost savings: By leveraging a TBaaS provider, companies may be able to negotiate better pricing or contract terms with vendors. This can help companies save money on technology solutions and services.

  5. Improved agility: TBaaS solutions can help companies stay agile and responsive to changing market conditions. By relying on the expertise of a TBaaS provider, companies can quickly evaluate new technologies and vendors, and make informed decisions about how to incorporate these solutions into their IT initiatives.


Overall, TBaaS solutions can provide companies with the expertise, resources, and objectivity needed to make informed decisions about technology solutions and vendors. By leveraging a TBaaS provider, companies can save time and resources, make better decisions, and stay agile and responsive to changing market conditions.


Ron Salazar



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